Scott Cohen is the co-founder and artist manager of the Orchard. But he is a man of many interests and talents. It is less known that he is also the manager of a couple of bands, including the Danish band the Raveonettes, and the Swedish band Deer Tracks. We were very curious why he manages these bands, and asked him to give us an outsiders view on the Swedish music phenomena. Is there something “typical” Swedish? is there a special sound? are there any lessons to be learned for up and coming Swedish artists?