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The Swedish Thing Panel

Thursday, August 21st, 10:40 - 11:20

The panel’s task is to tap into the “Swedish Music Export” phenomenon and to uncover what makes many Swedish artists so successful internationally.
Is is pure talent? Good international PR work? Do “Swedes” already have such a good reputation abroad that setting gigs, getting PR coverage and good record deals is easier for us? Is Sweden a hit-factory or is it just a coincidence that we had some major hits during the last 20 years?

Moderator: Håkan Engström (Sydsvenskan).

On the panel:

  • Scott Cohen,
  • Lina Thomsgård
  • Carlos Barth
  • Magnus Bjerkert