Jonas Sjöström is the Swedish Co-Founder and CEO of Playground Music, the largest independent music group in Scandinavia and Finland.
Previously he was Managing Director of MNW Records Group 1978-1999, CEO HNH (Naxos International) Hong Kong and external consultant for Edel (Germany).
In 2000 Jonas co-found Impala the European independents association for Indie lables and has served on the board since 2000 and as Chairman as of september 2011. He has been Chairman ofSOM (Swedish Independent Record Producers Association) for 25 years and resigned in 2011. Presently also Chairman of SLR (Swedish Label Rights Association) and a Board Member of IFPI Sweden.