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What you'll learn

  • Indie Label Marketing and PR
  • Being Innovative in your Communication
  • Using digital tools for reaching new fans

Samuel Valenti IV

Founder, Ghostly International

Detroit born Sam Valenti IV found the avant-pop/electronic Ghostly International label in Ann Arbor, Michigan 1998. The Ghostly artist roster include Tycho and Matthew Dear.

The label has been praised many times for their innovative approach to release production and marketing. Label’s PR-activities range from releasing Ghostly branded USBs with 13 tracks each through the design store Moss, Online mood-based music discovery player and entire album releases made exclusively on Hype Machine.

Sam Valenti is also the founder of Drip.fm, a label platform featuring Smalltown Supersound, Dirtybird, Mad Decent where subscribers pay monthly fees to receive the labels’ all new releases rather than paying for individual tracks and albums.