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Music Marketing In The Attention Economy (By Lucy Blair)

Friday, August 22nd, 14:40 - 15:00

In the age of the attention economy and the superstar economy, how can artists and record labels stand out online and maximise the marketing potential of their digital platforms and campaigns? In a session that will benefit any artist, label and music marketer, you’ll learn how to attract, retain and grow an engaged online following, how to super-serve fans in the era of the never-ending engagement cycle, and how to maximise and monetise your digital marketing efforts.