← Back

What you'll learn

  • How to build up an engaged audience as a record label
  • Dealing with a constant engagement and promotion cycle

Lucy Blair

Partner / Motive Unknown

As Partner at digital marketing agency Motive Unknown, Lucy delivers strategic digital marketing consultancy and campaign management for clients including Sony RED, Houndstooth and Propeller Recordings.

Lucy started her music career at Ministry of Sound, where as Digital Marketing Manager she developed digital platforms and technologies for the Ministry of Sound, Hed Kandi andSpeakerbox brands, record labels and events, and created award-winning campaigns for artists including Example, DJ Fresh and Wretch 32. Lucy is also a regular panel speaker, and a frequent contributor to the Midem blog.