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What you'll learn

  • How to build an international brand as Swedish artist
  • How to think globally

Lina Thomsgård

PR boss / Konichiwa Records

Lina has been in the Swedish Music industry for over half of her life. Starting out at EMI Swedenshe soon moved to Myspace as the Nordic PR-director.

Today, among other things she works with Konichiwa Records doing most of the PR-work for artists like Robyn and Zhala. She is also the founder of Rättviseförmedlingen dedicated to increase the equality in Music industry and beyond.

Right now Lina is also working with SKAP - The Swedish Society of Songwriters, Composers and Authors, and their focus area for 2014: Diversity and gender equality. It is part of the strategic, long-term work of SKAP to promote the value of the work of music creators – regardless of sex, age, ethnicity, sexual preference etc..