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What you'll learn

  • Working with music sync for global brands
  • Rights management - publishers, sync agents, keeping your rights
  • How to make the most out of a sync (relationship with the brand)

Jenny Ring

Sync Manager / Forsman & Bodenfors

Jenny Ring works with music sync supervison at renowned advertising agency Forsman & Bodenfors in Stockholm. She handles everything regarding music. From choosing the right song for commercials to negotiation and licensing.

Few people missed “The Epic Split” made forVolvo Trucks with Jean Claude van Damme, where the Enya song “Only Time” has a great impact on the outcome. 2014 F&B became “Independent Agency Of The Year” in Cannes Lions, the World Cup in advertising.

Jenny’s interest in music has been with her ever since she could react to sound. She is a familiar face at concerts and festivals and you might have heard her spinning records at  bars in Stockholm.

Jenny Ring is part of the Grammis jury 2015