Direct-to-Fan: Which Platform?
The concept of direct-to-fan has matured since topspin made the cover of Billboard in 2008, hailed as Indie Visionary of the Year. Topspin remains a formidable player, however there are now a number of platforms available to artists, labels and brands looking to take advantage of the direct-to-fan channel.
No longer viewed as an optional extra, those in the know now view direct-to-fan as a vital component of every release plan, as well as an important route-to-market for communications and community-building. Reviewing Bandcamp, CrowdSurge, Generator, Music Glue, PledgeMusic, Sandbag, StageBloc, Sunshine HQ, Topspin and tmstores, we take an in-depth look at the question now facing marketers and managers: “Which platform?”